Aleksei Krasnov's profile

Otto Grooming — Visual Identity

The Company

Otto is a grooming salon that brings convenience, comfort to people and joy to their pets. The brand is featured in a bold and vibrant color palette aimed at attracting new customers, and their pets, of course! And also, Otto is a convenient and fast pet taxi, which allows clients to bring their four-legged friend to us without any problems or worries. 

The Logotype

The sign is based on Montsserat, the geometry of the font was partially changed, and distinctive accessories similar to the ears and tail of a dog appeared. For the sake of individuality, we abandoned the banal illustrations of silhouettes of dogs, cats and scissors, so as not to repeat ourselves as competitors
Otto Grooming — Visual Identity
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Otto Grooming — Visual Identity

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